People hate Liberty Mutual's new mascot enough to protest outside headquarters
Original headline: Mascot 'Liberty Biberty' Is So Hated, A Crowd Protested Outside 'Liberty Mutual' Headquarters This Week
What happened
Liberty Biberty, a yellow furball mascot in a Statue of Liberty crown made by Jim Henson's Creature Shop, debuted in Liberty Mutual ads in July 2026. Backlash over its design and general annoyingness grew until a protest was held in Boston in October.
- Funny
- 8/10
- Wild
- 8/10
- Legit
- 7/10
Worth your time?
0